When you see this logo, either as it is or embedded on a poster or in a blog like this, know that the business is local. The 3/50 Project advocates for all locally owned businesses across the nation, and we love them. Visit www.the350project.net and learn more about the power of shopping locally. Download the app for your phone, and start seeking out locals, for everyone's sake.
People don't make specific decisions to NOT support local, independent businesses. I mean, I truly hope they don't. No, people simply go where the marketing dollars direct them, and where concentrastions of retail abound. They simply see local businesses as alternatives, especially if the locals are well executed, professional operations.
When local stores are selected, though, more money stays in the local economy. Local companies utilize the services of local CPAs, advertising specialists, attornesy and other service providers. Local stores are significantly more engaged in helping schools and local charities. The money that is spent in a local store, therefore, is reinvested in the community. This simply isn't true about national chains, so when a decision is made to spend money at a national, the result is a proven reduction in local economic activity.
The good news is that it is extraordinarily easy to make an immediate and lasting difference. It starts with the realization that a purchase has a range of leveraging power. The leverage is at it's highest power with local decisions, wherein the monies circulate over and over agion in the local economy. The worst for the local economy is an internet purchase, where the dollars leave the community and the state, and the sales tax revenue is also forfeited. That means less money for police, firemen, teachers, roads and services.
When we ask you to shop locally, we do want you to support us, no question about it. But the import of our message changes quite a bit when we also tell you that we advise local purchases wherever you go. In Howell or Dundee or Petosky or Wyandotte, we tell you that your money is maximized through investment in local businesses. AND, when you shop locally, you'll be spending with people that will thank you, and pay it forward.
Shop Local for selfish reasons! It's nice to do business with people that appreciate it, isn't it?
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